Sasquatch, Martians, a unicorn and the Tooth Fairy all climb into an EV. No, it’s not a joke. For our brand new, hilarious Electric For All campaign, we rounded up Sasquatch, a family of Martians, a unicorn and the Tooth Fairy to build on the growing public interest for EVs and help overcome the “mythical” barriers to EV adoption. Featuring live-action, practical and visual effects that bring well-known myths to life, the hilariously clever video spots were directed by Eric André — stand-up comedian, actor, producer, television host and writer most known for his Netflix movie “Bad Trip” and his comedy series “The Eric André Show.”
Campaign Ad Spots
From inception to execution, this campaign aims to reach diverse and historically under-served communities where they are to educate, inspire and dispel the myths holding people back from choosing to go electric — whether that’s to own, rent or ride share in an EV. In addition to helping overcome the mythical barriers to EV adoption, ElectricForAll.org also provides innovative consumer tools to make going electric easy!
Over the last decade, broad awareness of battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and fuel cell electric vehicles (FCEVs) has dramatically increased; however, many questions remain. Electric For All, powered by Veloz, is on a mission to educate the public about the many benefits of going electric and bust these common EV myths for good!
Sign the National Going Electric Pledge
New this year, Veloz partnered with Generation180 are partnering to dramatically increase electric vehicle purchase intent with the new National Going Electric Pledge. The collaborative effort encourages individuals across the country to commit to making their next car electric by raising awareness and accelerating Americans’ broad support for electric vehicles.
Meet Our Campaign Partners
Veloz — the power behind Electric For All — was awarded a California Governor’s Office of Business and Economic Development’s (GO-Biz) ZEV Consumer Awareness Grant to bring partner organizations together in an effort to further their local work in the EV space while also spreading the statewide Electric For All message far and wide. Check out how each of our campaign partners are making the Electric For All goal a reality and get involved!
GRID Alternatives is a national leader in helping economic and environmental justice communities nationwide get clean, affordable solar power and solar jobs, and our energy access work is lighting up off-grid communities across the globe. By partnering with affordable housing organizations, job training groups, government agencies, municipalities, utilities, tribes and local communities GRID Alternatives is making clean energy a win for everyone. GRID’s Access Clean California tool helps low to moderate households apply for grants and rebates on electric vehicles.
Charge Across Town
Charge Across Town (CAT) works directly with consumers, community organizers, local government and the automotive industry across California to educate and get people excited about purchasing, driving and charging electric vehicles. CAT’s approach is to produce fun, user-friendly events in a non-sales environment to allow people to ask questions, talk to EV owners, learn about incentives and take EVs out for a test-drive. Data shows that when people can get behind the wheel of an electric vehicle and take it out for a spin, they are more likely to purchase an EV.
Ecology Action is a recognized statewide leader in the effort to create a thriving environment and low-carbon economy. They design effective programs in energy, water efficiency and sustainable transportation. Through collaboration, Ecology Action is accelerating the rapid reduction of greenhouse gas emissions (GHG) by empowering businesses and individuals to take climate action. Their EVs for Everyone program provides online education, tools, and resources along with FREE EV Purchase Guidance Assistance for navigating the switch from gas-powered to electric vehicles.
Electric Transportation Community Development Corporation
Electric Transportation Community Development Corporation (ETcommunity) strives for an equitable transition of transportation, jobs and other environmental benefits of electric transportation through outreach and education in communities most impacted by air pollution and economic disparity. Their Prove It! Campaign actively demonstrates the benefits of electric vehicles by collaborating with faith- and community-based organizations as outreach and influence centers. Each Prove It! event is uniquely planned with the community in mind, sharing insights and collecting information on their priorities.
EVNoire is a national award-winning consulting organization working on electric, connected, shared and autonomous mobility solutions. Our work focuses on two core areas: e-mobility best practices and e-mobility diversity, equity and inclusion. EVNoire specializes in providing business solutions to enhance and accelerate electrification and decarbonization strategies for utilities, auto manufacturers, transit authorities, cities, government agencies, rideshare and delivery network companies, nonprofits, and more. EVNoire also engages stakeholders on workforce and economic development opportunities in the alternative fuel/electric vehicle economy.
Hydrogen Fuel Cell Partnership
The Hydrogen Fuel Cell Partnership (HFCP), formerly the California Fuel Cell Partnership (CaFCP), is an industry and government collaboration aimed at expanding the market for fuel cell electric vehicles powered by hydrogen to help create a cleaner, more energy-diverse future with no-compromise zero emission vehicles. Regardless of the issue or matter, HFCP and its members are engaged on a day-to-day basis to advance the deployment of fuel cell passenger vehicles, transit buses, trucks and other forms of hydrogen mobility.
Rural County Representatives of California (RCRC)
Thr Rural County Representatives of California (RCRC) is a thirty-nine member county service organization that champions policies on behalf of California’s rural counties. RCRC is dedicated to representing the collective, unique interests of its membership, providing legislative and regulatory representation at the State and Federal levels, and providing responsible services for its members to enhance and protect the quality of life in rural California counties. RCRC will complement the efforts of the Electric for All campaign by working directly with local government partners to promote EV policies and infrastructure.
TelevisaUnivision is the world’s leader in Spanish-language media and content. The company’s portfolio includes the top-rated broadcast networks Univision and UniMás in the United States. The combination of Televisa’s media content and production assets and Univision brings together the content, production capacity, intellectual property, global scope and financial resources to capture the massive market opportunity to serve Spanish-speaking populations across the globe.
Thank You to Our Campaign Sponsors
The following sponsor organizations are vital to the creation and execution of the 2022 Electric For All public education campaign. Thank you for your commitment to accelerating California’s Electric For All future. Interested in becoming an Electric For All campaign sponsor? Learn more!
Meet Our Members
Electric For All campaigns are powered by Veloz and its diverse blend of public and private sector members that position the organization for strategic growth and maximum impact as we continue our mission to accelerate transportation electrification.