Myths Busting Myths

Press Contact:
Margaret Mohr
margaret.mohr@veloz.org 

Press Release:
Veloz Launches New Electric For All Campaign
Read September 21, 2022 Press Release Here

Myths Busting Myths

There’s a myth out there and the Electric For All consumer education campaign powered by Veloz is here to bust it!

Veloz’s highly successful 2022-2023 Electric For All campaign rounded up Sasquatch, a family of Martians, a unicorn and the Tooth Fairy to build on the growing public interest for EVs and help overcome the “mythical” barriers to EV adoption.

Over the last decade, broad awareness of battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and fuel cell electric vehicles (FCEVs) has dramatically increased; however, many questions remain. Electric For All, powered by Veloz, is on a mission to educate the public about the many benefits of going electric and bust these common EV myths for good!

Campaign Reach

From inception to execution, this campaign aimed to reach diverse and historically under-served communities where they are to educate, inspire and dispel the myths holding people back from choosing to go electric — whether that’s to own, rent or ride share in an EV.

Orange circle with the text '145.1 MILLION' in bold white font and the caption 'total impressions' beneath it.
Orange circle with the text '58 MILLION' in bold white font and the caption 'views and listens' beneath it.
Orange circle with the text '1.13 MILLION' in bold white font and the caption 'visits to ElectricForAll.org' beneath it.
Orange circle with the number 77,159 in bold white text and the caption 'conversions' beneath it.

Campaign Video Spots

The campaign launched with a series of English and Spanish-language videos featuring live-action, practical and visual effects that brought these well-known myths to life. The hilariously clever video spots were directed by Eric André — stand-up comedian, actor, producer, television host and writer most known for his Netflix movie “Bad Trip” and his comedy series “The Eric André Show.”

Campaign Media

The Myths Busting Myths always-on paid media strategy included heavy-up periods during key potential purchase seasons and events, with a minimum of 50% of the total media buy committed to priority communities in California.

Along with paid media across channels like programmatic Connected TV (CTV), video, audio, display, native, digital out-of-home including Gas Station TV, billboards and outdoor projections in four major cities throughout the state, paid social, and paid search, the campaign garnered organic and earned coverage via public relations outreach, in-kind public service segments, social media engagement, and more!

The campaign focused on sending consumers to ElectricForAll.org’s innovative consumer tools that make going electric easy for consumers. Veloz also created ElectricForAll.org/es, which allowed Spanish-language advertisements to be linked directly to a Spanish-language website.

Photo of a large roadside billboard with a bright orange background. On the left side, bold white text reads: “YOU NEVER SAW SQUATCH GOOD DEALS” with stylized lightning bolts. Below, a callout in a white box says, “EVs are affordable at ElectricForAll.org.” On the right side of the billboard is a humorous image of a wide-eyed Sasquatch character clasping its hands, looking mischievous. The billboard is from ClearChannel and is elevated above rooftops and palm trees.
Photo of a large roadside billboard with a bold orange background. Large white text reads: “EV DEALS OF MYTHIC PROPORTIONS” with a lightning bolt graphic in place of the "A" in “DEALS.” Below, a white callout button reads: “Visit ElectricForAll.org.” On the right side of the billboard is a whimsical white unicorn with a rainbow-colored horn, glowing slightly with sparkles and pink-purple light. The billboard is a ClearChannel display mounted on a tall pole at sunset.
Vertical digital ad with a bright orange background. A Sasquatch character stands in the center, mid-stride, looking surprised to see the viewer. Large white text at the top reads: “DON’T BELIEVE THE MYTHS.” At the bottom, a white box contains red text: “Public EV charging is easier than you think,” followed by a rounded orange “LEARN MORE” button and the Electric For All logo.
Vertical digital ad with a orange and pink gradient background. A white unicorn with a rainbow horn sticks out its tongue playfully, standing in front of a sparkling, magical glow. Large white text at the top reads: “FUEL CELL EVs FILL UP IN MINUTES.” At the bottom, a white text box says: “Don’t believe the myths.” Below that is a orange button labeled “LEARN MORE” and the Electric For All logo.
Vertical ad for ElectricForAll.org with a orange background. At the top, the logo “ElectricForAll.org” appears in large white text with a lightning bolt through the "E". Below it, three whimsical characters—an alien in a yellow shirt, a toothfairy with a pink wand, and a Sasquatch—stand together looking at the viewer. At the bottom, a white text box reads: “Don’t believe the myths, EVs are affordable.” A orange button below says “LEARN MORE.”
Vertical digital ad with a bright orange background. A woman dressed as the tooth fairy wears a white dress, sparkly wings, gloves, and a tiara. She holds a gold wand and looks serious. Large white text at the top reads: “DON’T BELIEVE THE MYTHS.” At the bottom, a white box contains red text: “EVs are more affordable than you think,” followed by a rounded orange “LEARN MORE” button and the Electric For All logo. Sparkling light effects accent the wings.
Vertical digital ad with a bright orange background. A white unicorn with a rainbow-colored horn looks directly at the viewer. Large white text at the top reads: “DON’T BELIEVE THE MYTHS.” At the bottom, a white box includes red text: “Fuel cell EVs fill up in just a few minutes.” Below is a rounded orange “LEARN MORE” button and the Electric For All logo. Sparkling light effects surround the unicorn.
Vertical digital ad with a bright orange background. A friendly, wide-eyed alien character stands mid-frame, arms raised in a casual shrug. Large white text above reads: “HOME EV CHARGING is EASY,” with a lightning bolt graphic before the word “is.” At the bottom, a white box contains the orange text: “Don’t believe the myths.” Below that is a rounded orange “LEARN MORE” button next to the Electric For All logo.
Vertical digital ad with an orange background. A woman dressed as a fairy—wearing a crown, wings, and a white dress—holds a glittery wand and smiles confidently. Large white text above her reads: “FIND YOUR EV REBATES AND INCENTIVES NOW,” with small lightning bolt graphics. At the bottom, a white box includes orange text: “Don’t believe the myths, EVs are affordable.” Below is a rounded orange “LEARN MORE” button next to the Electric For All logo.
Vertical digital ad with an orange background. A friendly Sasquatch character stands mid-frame, throwing one hand up in surprise as if reacting to someone unexpectedly. Large white text above reads: “PUBLIC EV CHARGING IS EASY,” with small lightning bolt graphics on either side. At the bottom, a white box includes the orange text: “Don’t believe the myths.” Below that is a rounded orange “LEARN MORE” button next to the Electric For All logo.
Screenshot of a Facebook post by Electric For All on a mobile device. The post, dated September 21, 2022, says: “Squatch you lookin’ at? There’s a myth out there, and Electric For All is here to bust it. We’re on a mission to bust the myths around electric vehicles and educate the public about all the benefits of driving electric.” Below the text is a photo of a Sasquatch (Bigfoot) standing beside a public EV charger and a car. On-screen text in the image reads: “There’s a myth out there that public EV chargers are hard to…”
Screenshot of a Twitter post by Electric For All, dated September 26, 2022. The tweet says: “It doesn't take an interplanetary genius to set up a home charger. There’s a myth out there, and Electric For All is here to bust it.” The hashtag #ElectricForAll follows. Below the text is an image of a humanoid alien puppet with large eyes wearing a yellow outfit. Bold white text over the image reads: “DON’T BELIEVE THE MYTHS.”
Screenshot of an Instagram post from Electric For All’s profile. The banner image at the top shows three characters in costume—Bigfoot, a unicorn, and an alien—under bold white text that reads: “DON’T BELIEVE THE MYTHS.” Below, the profile name is @ElectricForAll, followed by a video still showing a person in a Bigfoot costume standing in front of an open car door, mid-motion, smiling. The caption below the video says: “electricforall Squatch you lookin’ at?” The post is liked by superconductor.tv and 158 others.
Screenshot of a TikTok ad from Electric For All. A person dressed as a whimsical tooth fairy stands smiling in a white gown, wings, and tiara, holding a gold wand. Overlaid text reads: “EVs start under $19k now. How will you save up?” On-screen buttons include the Electric For All profile icon, a heart with 7 likes, a comment icon, and a share arrow. The caption below reads: “EVs are more affordable than you think.” A note below says "*Price estimate after incentives applied.” This is a sponsored ad.
Screenshot of the Electric For All TikTok profile. The username is @electricforall with a profile image of a stylized purple and orange “E” symbol. The bio reads: “Don’t believe the myths. Find the EV that’s right for you at ElectricForAll.org.” The grid features six video thumbnails: Top left: Alien in yellow robe with white text overlay that says “DON’T BELIEVE THE MYTHS” – 297.0K views. Top middle: Unicorn puppet at a desk with ElectricForAll.org overlay – 721.6K views. Top right: Sasquatch walking past an EV charging at a home – 694.0K views. Bottom left: Fairy character outdoors – 98.7K views. Bottom middle: Video with white-on-black overlay that reads “DID YOU KNOW THAT EVs START UNDER $19K?? SQUATCH YEAH OR, NAH, THAT’S A MYTH.” – 1.6M views. Bottom right: Fairy character holding wand with overlay text: “EVs start under $19k now. How will you save up?” – 953.1K views.

Meet Our Campaign Partners

Veloz — the power behind Electric For All — was awarded a California Governor’s Office of Business and Economic Development’s (GO-Biz) ZEV Consumer Awareness Grant to bring partner organizations together to further their local work in the EV space while also spreading the statewide Electric For All message far and wide. From in-person EV ride and drive events in priority communities and focus groups surveying current ride-share drivers on the switch to EVs, to dedicated webinars to promote expedited electronic EV charging permitting, campaign partners amplified the messaging while bringing their proven community programs to the table to accelerate EV adoption.

Check out how each of our campaign partners is making the Electric For All goal a reality and get involved!

Logo of GRID Alternatives, a nonprofit promoting renewable energy access. The design features a green circle on the left containing a stylized yellow sun with solar rays, a green leaf, and a green electrical plug—symbolizing solar power, sustainability, and clean energy. To the right, the word “GRID” appears in large green capital letters, with “ALTERNATIVES” below it in smaller green text. The logo conveys a focus on environmental justice and energy equity.

GRID Alternatives

GRID Alternatives is a national leader in helping economic and environmental justice communities nationwide get clean, affordable solar power and solar jobs, and our energy access work is lighting up off-grid communities across the globe. By partnering with affordable housing organizations, job training groups, government agencies, municipalities, utilities, tribes and local communities GRID Alternatives is making clean energy a win for everyone. GRID’s Access Clean California tool helps low to moderate households apply for grants and rebates on electric vehicles.

Get Involved:

Logo for Charge Across Town. The image features a simplified blue icon of a person driving a stylized electric vehicle. The figure’s arm is raised, holding an orange lightning bolt symbolizing electric power. Beneath the car graphic, the name “Charge Across Town™” is written in bold gray text. The design conveys movement, energy, and the promotion of electric vehicle charging accessibility.

Charge Across Town

Charge Across Town (CAT) works directly with consumers, community organizers, local government and the automotive industry across California to educate and get people excited about purchasing, driving and charging electric vehicles. CAT’s approach is to produce fun, user-friendly events in a non-sales environment to allow people to ask questions, talk to EV owners, learn about incentives and take EVs out for a test-drive. Data shows that when people can get behind the wheel of an electric vehicle and take it out for a spin, they are more likely to purchase an EV.

Get Involved:

Logo for Ecology Action. The design features the organization’s name, “Ecology Action,” in large dark gray modern font at the center of a white circle. Surrounding the circle are overlapping green, blue, and teal translucent dots of various sizes, forming a vibrant, organic pattern. To the right of the circle, the tagline “Helping people act now.” is written in matching dark gray font. The overall design conveys energy, collaboration, and environmental stewardship.

Ecology Action

Ecology Action is a recognized statewide leader in the effort to create a thriving environment and low-carbon economy. They design effective programs in energy, water efficiency and sustainable transportation. Through collaboration, Ecology Action is accelerating the rapid reduction of greenhouse gas emissions (GHG) by empowering businesses and individuals to take climate action. Their EVs for Everyone program provides online education, tools, and resources along with FREE EV Purchase Guidance Assistance for navigating the switch from gas-powered to electric vehicles.

Get Involved:

Logo for ET Community, featuring a stylized electric vehicle in brown, set against a backdrop of buildings representing a cityscape. A green electrical plug wraps around the top of the image, forming a semi-circle and connecting the themes of transportation and clean energy. Below the graphic, the text “ETcommunity” appears, with "ET" in green bold letters and “community” in brown script. The design symbolizes the integration of electric transportation within urban communities.

Electric Transportation Community Development Corporation

Electric Transportation Community Development Corporation (ETcommunity) strives for an equitable transition of transportation, jobs and other environmental benefits of electric transportation through outreach and education in communities most impacted by air pollution and economic disparity. Their Prove It! Campaign actively demonstrates the benefits of electric vehicles by collaborating with faith- and community-based organizations as outreach and influence centers. Each Prove It! event is uniquely planned with the community in mind, sharing insights and collecting information on their priorities.

Get Involved:

EVNOIRE logo featuring a green leaf-shaped icon to the left and the word "EVNOIRE" in blue capital letters, with the letter "I" stylized as a green lightning bolt. The background is transparent.

EVNoire

EVNoire is a national award-winning consulting organization working on electric, connected, shared and autonomous mobility solutions. Our work focuses on two core areas: e-mobility best practices and e-mobility diversity, equity and inclusion. EVNoire specializes in providing business solutions to enhance and accelerate electrification and decarbonization strategies for utilities, auto manufacturers, transit authorities, cities, government agencies, rideshare and delivery network companies, nonprofits, and more. EVNoire also engages stakeholders on workforce and economic development opportunities in the alternative fuel/electric vehicle economy.

Get Involved:

Logo for the Hydrogen Fuel Cell Partnership. The design includes a stylized globe on the left and yellow outlines of a car, truck, and bus in motion across the center. Above the images, the text reads “HYDROGEN FUEL CELL” in blue capital letters. Below, a thick blue line separates the word “PARTNERSHIP” written in bold blue letters. The overall logo conveys global collaboration and clean transportation innovation.

Hydrogen Fuel Cell Partnership

The Hydrogen Fuel Cell Partnership (HFCP), formerly the California Fuel Cell Partnership (CaFCP), is an industry and government collaboration aimed at expanding the market for fuel cell electric vehicles powered by hydrogen to help create a cleaner, more energy-diverse future with no-compromise zero emission vehicles. Regardless of the issue or matter, HFCP and its members are engaged on a day-to-day basis to advance the deployment of fuel cell passenger vehicles, transit buses, trucks and other forms of hydrogen mobility.

Get Involved:

Logo of the Rural County Representatives of California (RCRC). The design features a green silhouette of a domed government building flanked by evergreen trees, symbolizing rural governance and natural landscapes. Below the dome, a stylized blue road or river curves across the bottom, representing infrastructure or natural resources. The bold green letters “RCRC” appear beneath the imagery. The overall design conveys rural advocacy, legislative focus, and environmental stewardship.

Rural County Representatives of California (RCRC)

Thr Rural County Representatives of California (RCRC) is a thirty-nine member county service organization that champions policies on behalf of California’s rural counties. RCRC is dedicated to representing the collective, unique interests of its membership, providing legislative and regulatory representation at the State and Federal levels, and providing responsible services for its members to enhance and protect the quality of life in rural California counties. RCRC will complement the efforts of the Electric for All campaign by working directly with local government partners to promote EV policies and infrastructure.

Get Involved:

The Univision network logo featuring the distinctive brand mark: a rounded 'U' shape divided into four equal segments colored in bright magenta/pink (upper left), vibrant green (upper right), red (lower left), and blue (lower right). To the right of the colorful symbol is the company name 'univision' written in lowercase, modern sans-serif gray typography on a white background.

Univision

TelevisaUnivision is the world’s leader in Spanish-language media and content. The company’s portfolio includes the top-rated broadcast networks Univision and UniMás in the United States. The combination of Televisa’s media content and production assets and Univision brings together the content, production capacity, intellectual property, global scope and financial resources to capture the massive market opportunity to serve Spanish-speaking populations across the globe.

Get Involved:

The National Going Electric Pledge

New for this campaign, Veloz partnered with Generation180 to dramatically increase electric vehicle purchase intent with the new National Going Electric Pledge. The collaborative effort encouraged individuals across the country to commit to making their next car electric and resulted in over 100,000 people signing the pledge!

Thank You to Our Campaign Sponsors

The following sponsor organizations were vital to the creation and execution of the 2022-2023 Electric For All public education campaign. Thank you for your commitment to accelerating California’s Electric For All future. Interested in becoming an Electric For All campaign sponsor? Learn more!

Apex Sponsors

Seal of the California Governor’s Office of Business and Economic Development. The circular logo features stylized blue buildings and a curving wave in the foreground, with an orange sun rising over a yellow sunburst background. The outer ring contains the organization's name in black capital letters: “California Governor’s Office of Business and Economic Development.” The design symbolizes growth, opportunity, and the intersection of business and innovation in California.

Power Sponsors

Two identical Southern California Edison logos stacked vertically. Each logo features a yellow square with white radiating sun rays in the upper left corner, bordered by a green vertical line on the right. The text reads 'SOUTHERN CALIFORNIA EDISON' in gray letters, followed by the tagline 'Energy for What's Ahead' below, with registered trademark symbols (®) after both 'EDISON' and 'Ahead'.

Torque Sponsors

Electrify America logo featuring a stylized lightning bolt symbol in gradient colors from teal blue at the top to bright green at the bottom, with a white lowercase 'e' integrated into the center. Below the symbol is the text 'electrify america' in black lowercase letters.
PG&E logo featuring large white letters 'PG' and 'E' with an orange ampersand '&' in between, set against a bright blue background. A white triangular shape extends upward from behind the letters, and a registered trademark symbol (®) appears in the top right corner.
The Uber logo in black—consisting of the word “Uber” in a clean, bold, sans-serif typeface on a transparent background.

Camber Sponsors

Logo for Ava Community Energy. The word "Ava" appears in bold, bright orange lowercase letters, with a stylized three-pronged symbol above the "v" resembling abstract energy currents or a sunrise. To the right, the words "Community Energy" appear stacked and aligned right in a matching orange color and clean, modern font. The background is transparent.
Logo for the Bay Area Air Quality Management District. On the left, a stylized square icon features three dark blue wavy lines cutting across a gradient blue background, symbolizing air or wind. The right side of the logo displays the organization's name in a vertical layout with elegant serif font: "Bay Area" at the top, "Air Quality" in the middle with a distinctive stylized "Q", and "Management District" at the bottom. The design conveys a sense of clean air and environmental oversight.
BMW logo featuring a circular design with a thick grey outer ring containing the letters "B", "M", and "W" in grey at the top. Inside the circle is a quartered inner circle with alternating blue and white segments, representing a spinning propeller—symbolic of the company's origins in aviation. The logo has a clean, modern look with a black background.
Logo of the California Air Resources Board featuring overlapping curved lines in blue, teal, and gold above the words 'California Air Resources Board' in capital letters.
Black and white General Motors (GM) logo featuring a lowercase "gm" inside a rounded square
Logo of the Los Angeles Department of Water & Power (LADWP). The logo features a blue square on the left with white capital letters "LA" on the top half and "DWP" on the bottom half in a bold font. To the right of the square, the words "Los Angeles Department of Water & Power" are written in blue title case letters, stacked across three lines.
San Diego Gas & Electric (SDG&E) logo. The logo features a stylized spherical icon on the left, divided into three curved segments: yellow at the top, green in the middle, and dark blue at the bottom. To the right, the acronym “SDGE” appears in bold uppercase letters, with “SD” in dark blue and “GE” in green. A small superscript “TM” appears in blue next to the final letter. The background is transparent.

Meet Our Members

Electric For All campaigns are powered by Veloz and its diverse blend of public and private sector members that position the organization for strategic growth and maximum impact as we continue our mission to accelerate transportation electrification.

Learn More

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