Opposites Attract

Press Contact:
Jennifer Newman
jennifer.newman@veloz.org

October 3, 2018 Press Release
Veloz Launches Electric For All Campaign

Opposites Attract

On October 15, 2018, Veloz rolled out the first phase of Electric For All with its cheeky Opposites Attract social and digital media campaign using the power of short form video and memes to communicate directly to target audiences. At the launch of Opposites Attract, 50% of Californians knew next to nothing about EVs.

Without desire, there can be no demand. That’s why Veloz, the powerhouse nonprofit powering Electric For All, created this public awareness campaign as one of its first projects. The campaign was laser focused on potential car buyers and delivering dealer leads. ElectricForAll.org — launched formally on the same date — provides best-in-class data on electric vehicles makes, models and incentives and access to local dealerships.

See more Opposites Attract campaign assets below.

Campaign Metrics

53 Million impressions image
1,650 daily visits to EFA image
21,000 automaker leads image

Opposites

Dog Lover & Cat Lover

Punk Rockers & Symphony Goers

Vegans & Hunters

Vets & Vets

Social Assets

Instagram

facebook & twitter

Videos

Electric for Punk Rockers.
Electric for Symphony Goers.

Watch them test drive an electric car. (Teaser)

Electric for Punk Rockers.
Electric for Symphony Goers.

Watch them test drive an electric car. (Full Video)

Electric for Rabbis.
Electric for Hipsters.

Watch them test drive an electric car. (Teaser)

Electric for Rabbis.
Electric for Hipsters.

Watch them test drive an electric car. (Full Video)

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