Opposites Attract

Press Contact:
Jennifer Newman
jennifer.newman@veloz.org

October 3, 2018 Press Release
Veloz Launches Electric For All Campaign

Opposites Attract

On October 15, 2018, Veloz rolled out the first phase of Electric For All with its cheeky Opposites Attract social and digital media campaign using the power of short form video and memes to communicate directly to target audiences. At the launch of Opposites Attract, 50% of Californians knew next to nothing about EVs.

Without desire, there can be no demand. That’s why Veloz, the powerhouse nonprofit powering Electric For All, created this public awareness campaign as one of its first projects. The campaign was laser focused on potential car buyers and delivering dealer leads. ElectricForAll.org — launched formally on the same date — provides best-in-class data on electric vehicles makes, models and incentives and access to local dealerships.

See more Opposites Attract campaign assets below.

Campaign Metrics

White circular graphic outlined in bold purple. In the center, bold purple text reads “53 MILLION” with smaller purple text underneath that says “impressions.”
White circular graphic outlined in bold purple. In the center, bold purple text reads “1,650” with smaller purple text underneath that says “daily visits to ElectricForAll.org.”
White circular graphic outlined in bold purple. In the center, bold purple text reads “21,000+” with smaller purple text underneath that says “automaker leads.”

Opposites

Dog Lover & Cat Lover

"Electric for All" campaign banner featuring "Electric for Punk Rockers" on the left with a person in punk attire and leather jacket standing next to a white Nissan Leaf, "Electric for All" logo in the center brought to you by Veloz, and "Electric for Symphony Goers" on the right with a woman in professional attire standing next to a blue electric SUV.

Punk Rockers & Symphony Goers

"Electric for All" campaign banner featuring "Electric for Vegans" on the left with a woman in casual clothes posing with arms raised next to a blue Mini Cooper electric vehicle, "Electric for All" logo in the center brought to you by Veloz, and "Electric for Hunters" on the right with a person in hunting gear standing next to a white Kia electric SUV.

Vegans & Hunters

"Electric for Vets" campaign banner featuring a military service member in uniform standing next to a blue electric vehicle on the left, "Electric for All" logo in the center brought to you by Veloz, and a veterinarian in scrubs holding a small dog next to a red electric vehicle on the right.

Vets & Vets

Social Assets

Instagram

"Electric for Dog Lovers" campaign image featuring a man in green shirt standing with a large brown and white dog next to an orange Chevrolet Bolt EV electric vehicle, with hills and trees in the background.
"Electric for Punk Rockers" campaign image featuring a person in punk attire with tattoos, leather jacket, and ripped jeans standing next to a white Nissan Leaf electric vehicle against a brick wall background.
"Electric for Vegans" campaign image featuring a woman in purple top and patterned pants sitting on the hood of a blue Mini Cooper electric vehicle with her arms raised in celebration, with a beach and fence visible in the background.
"Electric for Vets" campaign image featuring a military service member in Navy digital camouflage uniform standing next to a blue electric sedan with trees in the background.

facebook & twitter

"Electric for All" campaign banner featuring "Electric for Dog Lovers" on the left with a man in green shirt standing with two dogs next to an orange electric SUV, "Electric for All" logo in the center brought to you by Veloz, and "Electric for Cat Lovers" on the right with a man holding two white cats next to a red electric vehicle.
"Electric for All" campaign banner featuring "Electric for Punk Rockers" on the left with a person in punk attire and leather jacket standing next to a white Nissan Leaf, "Electric for All" logo in the center brought to you by Veloz, and "Electric for Symphony Goers" on the right with a woman in professional attire standing next to a blue electric SUV.
"Electric for All" campaign banner featuring "Electric for Vegans" on the left with a woman in casual clothes posing with arms raised next to a blue Mini Cooper electric vehicle, "Electric for All" logo in the center brought to you by Veloz, and "Electric for Hunters" on the right with a person in hunting gear standing next to a white Kia electric SUV.
"Electric for Vets" campaign banner featuring a military service member in uniform standing next to a blue electric vehicle on the left, "Electric for All" logo in the center brought to you by Veloz, and a veterinarian in scrubs holding a small dog next to a red electric vehicle on the right.

Videos

Electric for Punk Rockers.
Electric for Symphony Goers.

Watch them test drive an electric car. (Teaser)

Electric for Punk Rockers.
Electric for Symphony Goers.

Watch them test drive an electric car. (Full Video)

Electric for Rabbis.
Electric for Hipsters.

Watch them test drive an electric car. (Teaser)

Electric for Rabbis.
Electric for Hipsters.

Watch them test drive an electric car. (Full Video)

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