Kicking Gas

Press Contact:
Margaret Mohr
margaret.mohr@veloz.org

June 26, 2019 Press Release
Veloz Launches Electric For All Campaign

Kicking Gas starring Arnold Schwarzenegger was the second Electric For All campaign powered by Veloz. The wildly successful electric vehicle awareness and education campaign launched in 2019 and featured the ever popular Howard Kleiner character played by former California Gov. Arnold Schwarzenegger.

The campaign videos were supplemented with paid social media placement on Facebook and Instagram; search placement on Google, YouTube and Bing; digital display banners and 37 billboards along major commuter arteries in Northern, Central and Southern California. Most significantly, Schwarzenegger amplified the creative content on his personal social media channels, allowing the campaign to tap into the massive Arnold fan base. With more than 16 million video views, Kicking Gas outpaced our expectations and has earned the “viral video” badge of honor.

Learn more and view metrics from the 2019 Kicking Gas campaign.

Campaign Metrics

White circular graphic outlined in bold purple. In the center, bold purple text reads “224 MILLION” with smaller purple text underneath that says “total impressions.”

White circular graphic outlined in bold purple. In the center, bold purple text reads “16.4 MILLION” with smaller purple text underneath that says “video views.”

White circle graphic with a bold purple border. In the center, bold purple text reads “328,000” with smaller purple text below that says “visits to ElectricForAll.org.”

White circle graphic with a bold purple border. In the center, bold purple text reads “73,000” with smaller purple text underneath that says “automaker leads.”

Campaign Creative

Animated ad featuring Arnold Schwarzenegger in disguise as Howard Kleiner, wearing a tropical shirt and black cap, shrugging with an inquisitive expression. Text above him reads: “Schwarzenegger asks: WHICH ELECTRIC CAR IS RIGHT FOR YOU?” A bright button below says “COMPARE 40+ MODELS.” Branding at the bottom reads “Veloz” and “Electric For All.”

Video Samples

Veloz Presents: In 2019, Arnold Schwarzenegger teamed up with Veloz to promote the benefits of electric cars. He went under cover as a used-car salesman and tried to sell people gas cars instead. Schwarzenegger in KICKING GASS.

Kicking Gas

Kicking Gas

Campaign Metrics

Campaign Creative

Video Samples

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