Opposites Attract Campaign Creative
The goal of the Opposites Attract campaign was to show people on opposite sides of the spectrum driving and loving their electric cars. The campaign objective was to raise awareness of electric cars through social, video and display ads. The target audience was in-market car shoppers and eco-friendly consumers as well as those in disadvantaged, low-income communities.
Learn more and view metrics from the 2018 Opposites Attract campaign.