The Way Forward is Electric
How Electric For All cuts through the noise — with clarity, facts, and real stories.
The Way Forward is Electric is the campaign bringing drivers across the nation into the Electric For All future. Through education, real stories, and direct access to EV cost-savings tools, incentives and resources, this campaign shows prospective EV owners exactly what’s possible — lower costs, ease of charging, an abundance of choices and unexpected conveniences.
Electric For All reaches diverse audiences in all 50 states with regionalized creative that meets people where they are. Because the EV landscape shifts quickly — from changing incentives to evolving cultural moments — the campaign stays flexible, adapting its message in real time.
Campaign Performance
Across paid, earned and owned media from July 2025 – June 2026, the campaign drove:
Total Impressions
Earned Impressions
Video Views & Audio Listens
Website Visits
Conversion Actions
Creative Messaging Pillars
Consumer attitudes toward EVs vary widely, shaped by gender, age, race, geography, political affiliation, and more. Transportation electrification, once a unifying ambition, has become a polarizing issue, compounded by shifting federal priorities and elimination of national EV rebates.
Cost Savings
Total cost of ownership
Incentives
Savings on gas
Maintenance
Charging
Daily range
Long range
Home charging
Charge time
Choice
Affordability
Options
New & used
Technology & performance
The campaign is built to meet Americans where they are — reaching diverse audiences nationally across all 50 states — addressing key messaging pillars including cost savings, range, charging, vehicle choice and lifestyle benefits.
Creative
Yet the core challenge is not a lack of information — it is a lack of trust.
Supported by rigorous consumer research, the campaign focuses on educating consumers about the benefits and value of EV’s and reaches prospective buyers as they journey from EV curiosity to final purchase.
Electric For All distinguishes itself through facts and clarity — earning trust in the process.
The campaign uses a clean, simple visual style to cut through the noise, blending photoreal live-action EVs with graphic illustration, and creating a look that feels both classic and modern. Its multilingual, mixed-media approach builds trust through straightforward messaging and memorable visuals.
This educational effort is brought to life by a supportive voice who genuinely believes in the benefits of EVs: actor, woodworker and best-selling author Nick Offerman. Known for his role as Ron Swanson in Parks and Recreation. Offerman brings authenticity, relatability, and a grounded tone to this national EV education effort.
Video Spots
Spanish
Radio Spots
Nick Offerman Radio Spot :30
Spanish Streaming Audio Spot :30
Podcasts
Las Culturistas :30
On Purpose with Jay Shetty :30
Way Up with Angela Yee :30
Digital Creative
Real People Sharing EV Benefits
The campaign put real EV owners at the center of the story — sharing lived experiences that cut through the noise and show, in their own words, that the way forward is electric.
From multigenerational households managing school drop-offs to renters in the Midwest navigating charging without a garage, EV ownership is expanding into real-world scenarios that reflect how Americans actually live.
EV Skeptic vs. EV Believer Video Series
A series of five challenges — relatable and scalable across cities — paired an EV skeptic with an EV believer to tackle key message priorities: range, cost savings, and ease of charging. The series was designed to be fun, honest, and shareable.
Real People Stories Hub
To make the switch to electric feel achievable and normalized, Electric For All worked with real EV drivers across the country — from a family manager to a budget watcher to an outdoor adventurer. Each story follows their everyday life and how an EV fits naturally into it, allowing prospective EV drivers to see themselves represented.
One story follows Nick, an EV intender, through his research process as he looks for the right EV. His story takes him to ElectricForAll.org, where he finds an EV that fits his lifestyle – allowing prospective drivers to see what that search process looks like in practice.
Influencer Program
The campaign builds trust by meeting people where they are – through everyday voices they already know and follow. Rather than relying on traditional celebrity endorsement alone, the campaign developed an influencer program that positions real creators, in real settings across the country, as EV storytellers.
The program’s strength comes from its range. Creators fall into four groups, each serving a different role in the consumer journey:
- EV drivers share authentic ownership experience and firsthand education
- EV intenders document their real research journey, giving prospective buyers someone to follow through the consideration stage
- Returning partners bring a track record of strong results and an audience that already trusts them
- New creator partnerships extend the campaign’s reach into fresh audiences and storytelling angles.
The EV intenders track is one of the program’s most important additions in 2026 – instead of only featuring people who already own an EV, the campaign also follows people actively researching one, using ElectricForAll.org’s tools in real time. That gives prospective drivers a relatable version of their own decision.
To bring all of this together, the campaign built an explorable U.S. map featuring nationwide influencer content, organized by location, so a visitor can find and hear from a ‘neighbor’ already on the EV journey.
Video Views
Reach
Engagements
National Media Partnerships
To reach audiences in every state across the country, the campaign uses a full mix of media – out-of-home, digital, social, audio, podcasts and video run consistently throughout to keep driving people to the site, while broadcast partnerships and major moments extend the campaign’s reach around key messages and cultural events.
Veloz worked with NBC Universal, ABC/Disney, iHeart Media and Premion to deliver unique content across platforms from broadcast television to in-person events, leveraging the partnerships to reach people in their everyday lives.
The Late Night with Seth Meyers Integration was a highly visible and unique approach to EV education. The 2-minute segment on the Late Night with Seth Meyers show leveraged celebrity cache on a trusted entertainment show to deliver key messages, including range, performance, less maintenance and home charging, and wrapped it up with a call to action by Seth Meyers to visit ElectricForAll.org.
On-Air Broadcast Impressions
Social Impressions
Our ABC Local Spotlight Series shared custom-produced EV education video content via local ABC affiliates nationwide on broadcast television and online articles. Each segment features Veloz’s Executive Director, Josh D. Boone, serving as a trusted, non-biased spokesperson to deliver clear, accessible, and fact-based EV education. Explore other ABC Local Spotlights: EV Savings, Value & Performance, Charging, Choice & Lifestyle
On-Air Broadcast Spots
On-Air Broadcast Impressions
The Today.com Segment highlighted a real EV driver, Tiameka, and her real-life experiences as an EV owner. Custom video vignettes aired in the Today Show and Late Night with Seth Meyers and included a 2-minute custom video testimonial and custom webpage on Today.com. This content demonstrated how an EV fits into a busy family lifestyle, while educating consumers on the savings, convenience and practical benefits of driving electric, with links to the brand-neutral education modules and incentive-finding tools on ElectricForAll.org.
On-Air Broadcast Spots
On-Air Broadcast Impressions
Digital & Social Impressions
The Premion Segment was custom produced by the local TV stations and featured Veloz Executive Director Josh D. Boone, alongside station talent, delivering educational content on how EVs fit seamlessly into viewers’ everyday lives. The segment, which aired the Sacramento, CA, San Diego, CA , Phoenix, AZ, Buffalo, NY, New Orleans, LA, Jacksonville, FL and San Antonio, TX markets, led with the most urgent cost messages – gas savings and maintenance savings – and then moved into performance, charging, and breadth of EV options.
On-Air Broadcast Spots
On-Air Broadcast Impressions
The iHeart SXSW & iHeart Country Music Festival Events were an opportunity to reach prospective and current EV drivers in person in a fun and inviting atmosphere. Electric For All ambassadors chatted with the crowd at phone charging stations, bringing the fact-based tools and resources on ElectricForAll.org into the real world to meet consumers where they are in their electrification journey. The phone charging stations highlighted, “Charging your EV is as easy as charging your phone.”
Attendees Across Events
On-Air Radio Impressions
Out of Home
Times Square Billboards
Just before the holidays — and New Year’s Eve 2026 — ElectricForAll.org made its Times Square debut, sharing key campaign messages, including gas savings and less maintenance, with millions of tourists and locals passing through the heart of Midtown Manhattan.
Total Impressions
Out-of-Home (OOH) — Other Placements
From grocery store placements and bus station wraps to highway billboards and mall signage, the campaigns out-of-home strategy focused on building EV awareness with bright, punchy graphics matching the hero video ad spots and clever, educational messaging. The campaign also addressed rising gas prices in early 2026 with a limited-run billboard effort in key markets that confronted drivers just as they were feeling the pain at the pump.
Key Markets
Total Impressions
Earned & Owned
Earned Media
Earned media served as a critical trust-building engine throughout the campaign, transforming Electric For All’s educational resources, consumer research, and EV ownership stories into credible third-party coverage that reached audiences across the country. Through a strategic mix of national, regional, local, Hispanic, lifestyle and influencer outreach, the campaign is able to:
- Expand visibility and audience reach through multilingual storytelling across diverse media channels and communities
- Increase discoverability across traditional media, search, and emerging AI platforms through strategic distribution and GEO/AI optimization
- Strengthen Electric For All and Veloz’s position as trusted voices in the evolving EV landscape
- Drive timely engagement by aligning media opportunities with key moments, including incentive changes, travel periods, gas price fluctuations, and cultural moments
- Generate ongoing media momentum through daily EV trend monitoring and proactive outreach tied to breaking news and emerging conversations
Total Placements
Earned Impressions
Social Media
Social Content Strategy
Across Instagram, TikTok, Facebook, and YouTube, social channels play a critical role in extending the reach of the Electric For All – The Way Forward is Electric campaign.
Through educational resources, creator storytelling, community engagement, and bilingual content, these channels drive significant visibility and engagement while reinforcing Electric For All as a trusted EV education resource.
Impressions
Video Views
Engagements
New Followers
ElectricForAll.org Performance
ElectricForAll.org serves as the ultimate EV education and awareness website for drivers looking to go electric. Current and future EV owners can get the facts about making the switch, shop and compare new and used EVs, calculate savings, find location-specific vehicle and charging incentives for ZIP codes across the United States and discover home charging options all in one spot.
Since launch, the campaign has driven over 4.7 million visits to the site through June 2026, reflecting its broad reach across the nation.
ElectricForAll.org Impact
From July 2025 to June 2026, 3.6 million conversion actions were taken onsite, signaling higher intent to purchase an EV. Actions taken include finding a new or used EV, locating charging stations, exploring available incentives, connecting with a dealer, and using the savings calculator to see exactly what switching could mean for their wallet.
Site Visits
Conversion Actions
Award-Winning Work
Electric For All – The Way Forward is Electric has been recognized for creativity, education, and impact in the EV space. As the country’s largest nonprofit-led consumer-facing education program supporting the policy goal of 100% transportation electrification, The Way Forward Is Electric will continue to reach all consumers—including those in low-income and disadvantaged communities—across the nation, highlighting the everyday benefits that matter most to drivers.
Electric Vehicle Association Award for Educator of the Year
The Way Forward is Electric Continues
The need for EV education continues, and so does the campaign. Electric For All – The Way Forward is Electric continues with ongoing content across four social media platforms and a monthly newsletter continuing to highlight EV drivers, benefits, cost savings, and trends nationwide.
The need for EV education is more critical than ever before, and Electric For All – The Way Forward is Electric continues to prove consumers with the educational tools and resources they need with ongoing content across four social media platforms and a monthly newsletter continuing to highlight EV drivers, benefits, cost savings, and trends nationwide.
National co-op programs and grant funding continue to support the educational message through June 2027, ensuring the campaign’s reach and impact carry forward.
Thank You to Our Sponsors
Apex Sponsor
Power Sponsor
Camber Sponsor
Participating Automakers
Participating Charging Partners
